Sunday, 25 December 2016

Retail Communication

Retailers communicate with the customers about their products or services, new product updates, and upcoming events regarding retail business via print, audio, video, or Internet media. Retail communication involves the following strategies

  • Providing retail information based on stored data about celebration dates of the customers.

  • Holding contests to gain new customers and keep existing ones.

  • Posting retail information on social websites to increase followers.

  • Sending coupons on mobile so that customers can avail the benefits of the schemes right when they enter the store.

  • Conducting customer surveys and reviews. Rewarding participating customers.

  • Using automated retail communication.


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