· Product − The quality and range of
variants of the product or service.
· Place − It is the location where
the product or service is sold: online, type of store, location of store, time
taken and the mode of transport to reach the retail place.
· Price − Cost of product or service
for different customer segments by considering various price affecting factors.
· Promotion − It is raising customers’
awareness about the product or service and driving customers to buy the
products by offering tempting deals.
· People − This includes internal
stakeholders such as customers, sales staff, management staff, and external
stakeholders such as suppliers and supply chain management force.
· Process − It is the range of
activities involved in manufacturing and delivering the product or service to
the customer.
· Physical Environment − Presenting the products or
offering services in a well-organized and attractive manner, keeping an
aesthetic sense in presentation to elevate customers’ shopping experience.
SPOT’s focus is to give each store outlet the ability to target and Engage their customers when they are in close proximity to their store, Retail Marketing.
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